DREAM STATE
was the key brand campaign that Billabong Womens pushed during their most spotlighted time of the year, The Billabong Pipe Pro. (World Surf League event)I assisted the development of art direction for the campaign and then translated the direction into a go-to-market retail package. Including an update of Billabong’s flagship store in Waikiki, custom event-site activations, custom surfboard designs, and tiered down versions of artwork for standard window & table executions.
