KNOW THE FEELING

is a long-term content franchise produced by Billabong Womens, focused on highlighting the stories and locations of women surfers around the world who live a ‘true’ surf lifestyle.

In 2022 the franchise showcased the motherland of surfing, Hawai’i. I assisted the development of art direction for the campaign and then translated the direction into a go-to-market retail package. Including an update of Billabong’s flagship store in Waikiki, custom event-site activations, custom surfboard designs, and tiered down versions of artwork for standard window & table executions.