SMILEY™

is the brand that trademarked the original smiley face symbol. For the last 50 years their goal has been to spread positivity through smiles. For their collaboration with Billabong we wanted to root it in what makes us happiest, surfing & the lifestyle that comes with it.

I assisted in development of art direction and designed the go-to-market retail package for the campaign. Including custom retail spaces, window artwork, table signage, web banners, and elevated product packages to send to influencers.