WRANGLER

is an iconic denim brand established in 1904. The goal of their collaboration with Billabong was to celebrate the two storied brands and their obsession: making pieces you want to live in forever.

I worked directly with the creative director on art direction for the campaign and provided key assistance in the photoshoot process from concept to production. Then I translated the art direction into a go-to-market retail package. Including a collection catalog, custom retail spaces, window artwork, table signage, and web banners.

FALL 2021

SUMMER 2022